The average email open rate climbs gradually after sending for about 24 hours. The average SMS open rate spikes, with 70% of opens happening in the first 60 minutes. This immediacy allows for triggered SMS messages. For example, if you have a regular customer over a period of time, and they stop coming into your store, you can send them a text with deals to get them to come back. These messages can be triggered by any action (or inaction) by the customer, from not coming to visit your ecommerce shop to buying a particular product. These triggered messages through PaylessSMS are also great ways to ask for feedback from your customers
2FA is omnipresent in our digital lives without us knowing it. ‘Authentication’ in its simplest form is implemented by the traditional ‘username’ and ‘password’ combination. Most of us have been told repeatedly to keep passwords complicated enough so that it does not get hacked. But having a combination of having upper and lower case alphabets, numbers and symbols for different websites stumps us, more than the hackers! We ultimately forget the different usernames and passwords leaving us annoyed and frustrated. 2FA or ‘two factor authentication’ solves this problem by providing a second layer of security to authenticate the user. In addition to the username and password, we also add a second layer of security in the form of SMS passcodes or hardware tokens or push notifications according to each individual’s smart phone authentication app services
Across many industries, businesses are sending out appointment reminders through SMS services to ensure optimal attendance to appointments. It is a prevention strategy drawn from the inevitability of missed appointments. People are busy, appointments are booked far in advance, and they are easily forgotten. Missed appointments in healthcare are somewhat more serious than missed appointments in other businesses. The cost of the wasted opportunities to see other patients is detrimental to business, but there are other, greater consequences.