2Way SMS

PaylessSMS gateway enables 2-way SMS. Two way messaging is great for businesses as it allows you to send messages to any network and receive replies back to your application or to your mobile number depending on your country.

You can deploy two-way SMS messaging with delivery receipts to

  • Manage on-time appointment attendance.
  • Send reminders to fill in timesheets or correct errors.
  • Two-way messaging let's you follow up with ease and you can track who has responded and when.
  • infrastructure ensuring a fast, effective way to send and receive texts across continents; US Short Codes availableInterface & API options: Pick your preference: REST API, SMPP v3.4, or HTTP.

Our SMS gateway matches replies to specific messages sent so that you can keep track of responses at a glance. This is called message tagging and it's a unique feature of two-way messaging which tells your application exactly which outbound message corresponds to a given reply (important for transactional messaging applications)

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What is 2Way SMS Text Messaging

1. How does two-way SMS messaging work?

Use the Text to Join program to create two-way messages. Depending on your country's requirements, you might use a long code, short code, or a sender ID to send a two-way message. The end user receives a mobile terminated (MT) SMS message and replies to the message by sending a mobile originated (MO) SMS message. The MT going back to the end user in response to the MO (for example "STOP") is sent on the long or short code.

2. Sending a Two-Way Message by using Sender ID

If you use a sender ID to send the message, make sure that you include a valid phone number in the message so the end user can reply to the message. If the end user replies to a message that was sent by using a sender ID, the message fails to deliver because it originated from a sender ID, not a valid phone number. As a result, the carrier cannot figure out what phone number is associated with the sender ID.

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Segment Your Audience

when you dig a bit deeper, you find that when you send the right message to the right customer, they say “I liked that message, but that wasn’t marketing, that was useful!”

Segmentation and targeting means ensuring any individual gets the message most relevant to them. It can make the difference between seeming like an informational message and spam.

As they say, timing is everything. There are two important aspects of timing that you should pay attention to if you want your SMS campaign to be successful. First, open-ended messages are less successful than messages that have deals that expire. Create the text of your SMS to portray that the deal is “expires soon” or something similar.

What is audience segmentation in mass communication?

Audience segmentation is a process of dividing people into homogeneous subgroups based upon defined criterion such as product usage, demographics, psychographics, communication behaviors and media use.

There’s Power in Triggered Messages!

The average email open rate climbs gradually after sending for about 24 hours. The average SMS open rate spikes, with 70% of opens happening in the first 60 minutes.
This immediacy allows for triggered SMS messages. For example, if you have a regular customer over a period of time, and they stop coming into your store, you can send them a text with deals to get them to come back.
These messages can be triggered by any action (or inaction) by the customer, from not coming to visit your ecommerce shop to buying a particular product. These triggered messages are also great ways to ask for feedback from your customers
This may be the most important tip to follow if you want your SMS campaign to be successful. For one thing, remember that most carriers limit the length of a text message to 160 characters. Besides that, however, the faster you get to the meat of your message, the better.